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Problem Statement

Tom Douglas, one of Seattle’s premier restaurateurs is opening his first gourmet donut shop. At the launch he’ll be offering two kinds of donuts. He wants to send all of his customers an email letting them know about his new store, the two donuts he’ll be offering and directions to his store. Based on his other restaurants, he already has an email distribution list for his guests with over 100,000 emails. Tom Douglas can’t wait to see options for email designs so he can send them out quickly and begin driving traffic to his store.

Annotated Wireframe

Deluxe Donuts


Email Design

I was tasked with creating an email design for a new donut shop opening in the Seattle area. We had full control on the brand of the donut shop so I decided to give the shop a luxury feel to it. I felt that would draw customers in as it would subvert their typical expectations of a donut shop. I started off with creating some simple annotated wireframe sketches.


Final Designs

I researched some images that aligned with the gourmet feel of the donut shop along with a typeface to go along with it. During revisions, I felt expanding on the green gave the design a more cohesive look. Finally, I created a mockup for the mobile and web versions.

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