For my brand identity project, I decided to create a donut shop! I made the business cards, letterhead and envelope, a punch card and a donut box prototype. Usually donut shop colors are pink but
I wanted to move away from that a bit so
I used pink, purple and yellow for my base colors. I also decided to turn the donut illustration into a pattern for the back of my cards and for the inside of the donut box. I aimed to choose colors and a typeface that would make customers feel welcomed and intrigued.