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Landing Page Design


This is one of my class projects I did in my Digital Media for Web class and we were tasks with creating a landing page for a color made by Pantone. I decided to make it so Pantone was collaborating with Lacôme that was releasing a new lipstick with the new color. I included a hero image that called attention to the collaboration along with a "Shop Now" and "Download" button. Towards the end I also reviews as a social proof for the product. To the right, you can see the desktop and mobile versions.

Problem Statement

Pantone is coming out with a new color that will have a profound impact on designers. They're looking for ways to promote this new color. One of the deliverables they have requested is a landing page because this format can focus on all the benefits of this new color and the value to designers. Pantone's goal is to capture leads from this landing page via a form. Designers can complete the form with their contact info so they can be the first to know when the new color comes out and when all the new materials will be available.  

User Persona


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