Personal Identity

2021

As part of our portfolio, we were told to make a personal identity design and brand ourselves. For my logo, I drew inspiration from my initials which are "KO" and I came up with the idea of turning it into an @ symbol. For the color palette, I chose to keep it simple and just have one color and

I thought choosing something in between pink and purple was a good choice because it doesn't stand out too much but also isn't too muted. I also chose to add my logo in the background as a watermark to add a bit more to the design. And for the typography, I chose something similar to Helvetica but with rounder edges so it was readable but gave a comforting feeling.

All Jelli Donuts Mock Up PNG.png

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